Copywriter

About the role

COCUNAT is seeking a creative and fast‑moving Copywriter to join its Marketing Team. You will craft high‑performing ad copy for Meta platforms, develop compelling hooks, and turn ideas into conversion‑focused creatives.

Key responsibilities

• Create copy for performance ads, primarily on Meta platforms.
• Develop hooks, claims and selling angles that capture attention.
• Conceptualize conversion‑focused creatives, considering both copy and visual elements.
• Analyze ad performance and iterate on successful creatives.
• Write clear briefs for creators and the creative team, adapting messaging to different audiences.
• Produce various content formats such as UGC, founder and influencer pieces, educational ads, problem/solution narratives, before‑and‑after showcases, and dermatologist‑featured pieces.
• Research trends, winning formats and social media insights, and translate them into brand‑relevant ideas.

Required profile

• Proven experience writing copy for digital campaigns or Meta ads.
• Strong understanding of performance marketing and what drives conversions.
• Passion for digital culture, social media trends and creative storytelling.
• Ability to thrive in a fast‑paced, dynamic environment.
• Proactive, hands‑on attitude with a willingness to learn.
• Excellent visual sensitivity, attention to detail, and teamwork skills.
• Fluent in Spanish and proficient in English.

Required skills

• Meta Ads

What we offer

• Opportunity to work on high‑impact performance campaigns.
• Collaborative environment with a focus on innovation.