Country Sales Manager – Foodservice Wholesale (Spain)

About the role

We are seeking a Country Sales Manager to lead growth across Spain’s foodservice wholesale market. The role is remote‑based with regular travel throughout the country, focusing on both existing wholesale partners and new business opportunities for an established Irish‑owned frozen food supplier.

Key responsibilities

• Develop and nurture relationships with key foodservice wholesale customers across Spain.
• Create and execute growth plans targeting revenue, distribution, and profitability.
• Identify and secure new wholesale accounts and route‑to‑market opportunities.
• Negotiate commercial agreements, pricing, promotions, and annual trading terms.
• Collaborate with customers to understand market trends and end‑user demand.
• Support new product launches and commercial activation programmes.
• Work closely with internal supply‑chain, operations, and commercial teams.
• Represent the business at customer meetings, trade events, and industry exhibitions.

Required profile

• Proven senior experience in foodservice sales, key account management, business development or country management.
• Strong understanding of the foodservice wholesale sector, preferably with frozen food products.
• Established network within Spanish foodservice wholesalers, distributors or hospitality supply channels.
• Excellent commercial negotiation skills and ability to manage pricing, margins and agreements.
• Fluent in English and Spanish.

Required skills

What we offer

• Competitive salary with performance‑based bonus.
• Comprehensive benefits package.
• Opportunity to shape market growth in a dynamic, international company.