Electrification Application Sales Specialist

About the role

ABB is looking for an Electrification Application Sales Specialist in Madrid who acts as a technical specialist for the ABB Electrification Service portfolio. The role combines engineering skills, customer-facing capabilities and commercial awareness, and reports to the Marketing & Sales Manager. It is a hybrid position.

Key responsibilities

• Manage end-user specification with customers and Sales Specialists, defining technical requirements and positioning ABB solutions in selected projects.
• Provide technical support to Sales Specialists, reviewing and preparing technical specifications, application requirements and solution architectures.
• Build deep knowledge of existing and new solutions, technologies and digital applications, and turn complex technical capabilities into clear customer value.
• Organize technical promotion activities such as customer presentations, workshops, demonstrations and training sessions.
• Manage a customer-focused Installed Base approach, identifying needs and opportunities based on equipment condition, lifecycle status and application requirements.
• Support the Advisory & Digitalization program, promoting solutions that improve asset performance, reliability, safety, efficiency and lifecycle management.
• Translate customer needs into optimized solutions and communicate the benefits of ABB technologies and services.
• Collaborate with Sales, Service Operations, Product Marketing and technical teams, sharing market feedback and supporting the launch of new solutions.

Required profile

• Engineering degree in electrical, industrial or a related discipline.
• Previous experience in electrification, application engineering, technical sales, electrical services or another technical customer-facing role.
• Fluent Spanish and a good command of written and spoken English.
• Valid driver's license valid in Spain and availability to travel within the assigned territory.

Required skills

• Solid knowledge of electrical distribution systems, especially low-voltage and medium-voltage equipment.
• Ability to translate technical requirements into specifications, solution architectures and value propositions.
• Effective communication and presentation skills for technical discussions and workshops.
• Results-oriented, collaborative attitude with business awareness.

What we offer

• Collective insurance coverage in Spain (life, accident, travel assistance).
• Lunch allowance or canteen access depending on location.
• Company car for sales roles.
• Flexible remote work options and employee parking.
• Company mobile phone and employee benefits portal with discounts.
• Employee share acquisition plan and learning and training opportunities.
• Career development through the internal open job market and wellbeing programs.