Field Marketing Manager, Europe

About the role

Clarivate is looking for a Field Marketing Manager to join its Academia and Government Marketing team in Barcelona, covering Western and Southern Europe and the Nordics. Reporting to the Director, Field Marketing, you will own and run integrated, multichannel marketing campaigns and events that support demand generation, customer engagement and commercial growth. The role suits someone with solid B2B marketing experience who works closely with Sales and other cross-functional teams; fluency in Spanish and English is required.

Key responsibilities

• Own the regional marketing strategy and annual plan, using market insights and Sales priorities to drive new business, retention and marketing KPIs.
• Develop, run and measure demand generation, lead acquisition and nurturing programmes, including third-party conferences, Directors' Days and Clarivate Days, linking events to campaign outreach and follow-up.
• Run integrated regional campaigns, adapting global programmes to local needs and coordinating content across digital, email, advertising, events, social media and PR.
• Partner with Sales, Product, Market Development, Customer Success and Global Marketing on targeted programmes for priority accounts, including Account-Based Marketing.
• Measure performance with Salesforce, marketing automation and internal tools, tracking marketing-qualified leads, lead-to-opportunity conversion, attribution and event ROI, and share results with stakeholders.

Required profile

• At least 5 years of B2B marketing experience, including at least 2 years in campaign and promotional programme management, or an equivalent mix of education and experience.
• Proven experience developing and managing marketing campaigns across European markets.
• Bachelor's degree in a related field, or at least 4 years of equivalent relevant experience.
• Fluent English and Spanish; Italian or French is a plus.

Required skills

• Experience with digital marketing channels and campaign execution.
• Working knowledge of Salesforce and marketing automation platforms such as Eloqua, Marketo, Act On or Silverpop.
• Proficiency in MS Office, especially Excel, Word and PowerPoint.
• Experience using AI tools such as Copilot for content, translation and design, with review for accuracy, brand consistency and confidentiality.

The position is full-time and permanent, hybrid in Barcelona (2-3 days in the office, Monday to Friday, about 10% travel).