Growth Marketing & MarTech Lead

About the role

Openbank is building a Global Marketing Strategy & Planning function and needs a senior leader to design and scale a Growth Marketing and MarTech capability system. The role will shift the bank from a paid‑acquisition focus to a diversified, lifecycle‑driven growth engine that maximises long‑term customer value.

Key responsibilities

• Define and execute a phased Growth Marketing roadmap covering acquisition, CRM/lifecycle, digital channels, conversion, personalization and experimentation.
• Shape Openbank’s MarTech foundation by specifying use cases, business requirements and partnering with Technology, Product and Data teams.
• Create reusable standards for full‑funnel acquisition, audience targeting, value‑based optimisation and channel conversion.
• Build an experimentation operating system with a common hypothesis, prioritisation and test‑design methodology.
• Scale AI‑driven use cases, LLM/GEO discoverability, creator/influencer acquisition and content‑driven growth.
• Translate pilots into global playbooks, templates and implementation guides for rapid market adoption.

Required profile

• 8+ years of experience in growth marketing, digital acquisition, performance marketing, MarTech or related disciplines.
• Proven track record building and scaling marketing capabilities, standards or playbooks across multiple markets.
• Hands‑on experience with digital acquisition, owned‑channel optimisation, audience strategy and conversion economics.
• Demonstrated ability to translate marketing opportunities into clear MarTech, data or product requirements and drive implementation with technology partners.
• Experience designing and running rigorous experiments (A/B, geo, lift, incrementality).
• Background working with customer interaction platforms, CDP/audience capabilities, marketing automation, CRM/lifecycle or personalization in multi‑market or regulated environments.

Required skills

• Customer Data Platforms (CDP) and audience segmentation.
• Marketing automation and CRM/lifecycle management tools.
• Personalisation engines and AI/LLM‑driven decisioning.
• Experimentation frameworks (A/B testing, causal inference).
• API integration, tagging and web/app measurement.
• First‑party data handling, identity resolution and audience logic.

What we offer

• A senior global role shaping digital acquisition and experimentation across Openbank markets.
• Opportunity to build reusable capabilities with direct impact on marketing efficiency and growth.
• Broad exposure to Marketing, Product, Data, Technology and market leadership teams.
• Significant ownership of acquisition, experimentation and MarTech evolution.