Head of Paid Acquisition

About the role

We are looking for a Head of Paid Acquisition to lead our paid marketing strategy from our Barcelona office. You will own the paid acquisition strategy across all markets, manage a team of three, and report directly to the Executive Board.

Key responsibilities

• Define and own the paid acquisition strategy (SEA, paid social, display/programmatic, app campaigns) to meet revenue and growth targets.
• Lead, mentor and grow a team of 3 Paid Acquisition Managers, fostering a culture of testing and continuous improvement.
• Own the paid media budget and P&L, allocating spend by market and channel while managing CAC/ROAS targets.
• Collaborate with Global Group Head of Performance on global media strategy and shared vendor relationships.
• Report performance and strategy to the Executive Board and Boats Group stakeholders.

Required profile

• 7+ years of experience in paid acquisition/performance marketing, preferably in a B2C marketplace or e‑commerce environment.
• 3+ years of experience managing a team and driving performance through coaching and clear goal‑setting.
• Data‑obsessed with strong analytical skills, comfortable building dashboards and modelling CAC/LTV/ROAS.
• Excellent communication skills and ability to present to Board/C‑level audiences.
• Full proficiency in English.

Required skills

• Hands‑on expertise with Google Ads.
• Hands‑on expertise with Meta Ads.
• Experience with programmatic/display advertising.
• Proficiency in Tableau or equivalent dashboard tools.

What we offer

• Strategic scope with visibility to the Board.
• Hybrid working arrangement (office Monday‑Thursday, remote Friday).
• 23 days of paid leave plus 10 extra “CAB” days.
• Restaurant tickets (€3.50 per worked day).
• Boat licence, boat hire vouchers and discounts.
• Wellhub sport & wellbeing discounts.