Performance Marketing Manager – Barcelona

About the role

We are looking for a Performance Marketing Manager to plan, launch, and optimise paid campaigns across a wide range of platforms. You will own the end‑to‑end paid‑media process, from strategy and creative brief translation to real‑time optimisation, ensuring that each campaign moves prospects through the marketing funnel toward sales‑ready leads.

Key responsibilities

• Design campaign architecture for awareness, consideration, and decision stages across Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit, TikTok and emerging platforms.
• Develop and test new lead‑acquisition tactics, audience segments and ad formats to increase both volume and quality of leads.
• Create retargeting and lifecycle audiences that integrate with email nurture, content offers and sales outreach.
• Collaborate with the marketing team on lead qualification criteria and hand‑off processes.
• Provide creative direction for ad copy and visuals, working with internal creative resources.
• Set up and manage audience targeting, bid strategies, budget pacing, UTM tagging and conversion tracking (pixel, server‑side, offline).
• Run structured A/B tests on copy, creative, audiences and bidding.
• Analyse performance data, build reports and continuously reallocate budget toward the best‑performing assets.

Required profile

• Hands‑on paid‑media operator with a strong technical foundation.
• Individual contributor comfortable working autonomously without direct reports.
• Ability to think strategically about the full marketing funnel and translate that into actionable campaign plans.

Required skills

• Google Ads
• Microsoft Ads
• LinkedIn Campaign Manager
• Meta Ads (Facebook & Instagram)
• Reddit Ads
• TikTok Ads
• ChatGPT Ads (emerging platforms)
• Custom, look‑alike, contextual, intent and account‑based audience targeting
• Bid strategy selection and budget pacing
• UTM tagging and naming conventions
• Conversion tracking (pixel, server‑side, offline conversions)
• GA4 analytics
• A/B testing
• Data reporting and performance analysis