PR & Marketing Manager – Barcelona & Vallromanes

About the role

As the PR & Marketing Manager for AIRE Ancient Baths in Barcelona and Vallromanes, you will lead the local public relations and B2B strategy, act as the brand ambassador, and drive awareness, visibility and commercial growth across both locations.

Key responsibilities

• Develop and manage B2B relationships with hotels, corporations, institutions, congress centres and other relevant partners.
• Prospect, onboard and nurture new B2B accounts while maintaining existing relationships.
• Oversee the sales funnel, provide weekly progress reports to headquarters and local management.
• Raise brand awareness through networking, PR events, partnerships and sponsorships.
• Ensure brand image standards are upheld locally and collaborate with the Global Social Media Manager on content alignment.
• Work with the Global Marketing team to implement campaigns and supervise group/event booking production and promotion.
• Manage onsite influencer, press and VIP visits and support special booking requests.
• Monitor customer feedback and relay critical insights to the PR & Marketing Coordinator.

Required profile

• Minimum 2 years of experience in a PR or marketing role, preferably within luxury or high‑end hospitality.
• Familiarity with luxury wellness or premium hospitality sectors.
• Hands‑on experience building and managing local B2B partnerships in tourism, events, corporate wellness or premium hospitality.
• Proven ability to work with headquarters or global teams and adapt central brand strategies to local market dynamics.

Required skills