Regional Director of Sales & Admissions

About the role

The Regional Director of Sales & Admissions leads the admissions and sales strategy across the Iberia region for International Schools. Reporting to the Regional Managing Director and the Divisional Chief Revenue Officer Europe & Iberia, this senior leader ensures enrolment targets are met while delivering an exceptional experience for families.

Key responsibilities

• Implement and continuously improve admissions procedures, ensuring consistent use of the group CRM and MIS to nurture leads and achieve enrolment targets.
• Develop and manage a regional agent network, creating sales materials and B2B partnerships to maximise overseas student enrolments.
• Collaborate with school leadership, finance, and regional teams to set, monitor, and report accurate enrolment data, forecasts, and budgetary targets.
• Lead the regional call centre, incentive programmes, and customer‑experience initiatives to provide concierge‑level service to prospective families.

Required profile

• University degree in Marketing, Business, Commerce or a related field.
• Minimum 10 years of senior sales and marketing experience, preferably in education, hospitality, healthcare, real estate or similar consumer‑facing sectors.

Required skills

• Proficiency with CRM systems.
• Experience using Management Information Systems (MIS).
• Ability to work with Power BI for data analysis and reporting.