Data / Research & Insights Analyst (Hybrid, Madrid)

About the role

SAMY is looking for a senior Data / Research & Insights Analyst to turn complex data sets into strategic insights that guide campaign decisions and business performance. The role is hybrid, based in Madrid, and sits at the intersection of analytics, social listening and market research.

Key responsibilities

• Translate large, complex datasets into clear, actionable insights with strategic implications.
• Analyze campaign performance metrics, identify success drivers and optimisation opportunities.
• Develop and evolve benchmark frameworks and measurement methodologies aligned with industry standards.
• Provide proactive recommendations that directly impact campaign performance and business results.
• Identify emerging trends using trend‑hacking techniques and structured frameworks.
• Lead social listening activities with tools such as Sprinklr, Talkwalker, Brandwatch, Synthesio, NetBase and Socialbakers to extract consumer insights, cultural trends and competitive intelligence.
• Design and execute research projects supporting strategic planning, new‑business pitches and client growth initiatives.
• Produce high‑impact reports and presentations that translate data into compelling narratives for stakeholders.

Required profile

• Strong analytical capabilities combined with strategic thinking.
• Proactive attitude with the ability to identify opportunities and influence creative and business outcomes.
• Experience in turning data into actionable recommendations for marketing or communications contexts.

Required skills

• Proficiency with social listening platforms: Sprinklr, Talkwalker, Brandwatch, Synthesio, NetBase, Socialbakers.