Influencer Community Specialist

About the role

We are looking for an Influencer & Community Engagement Specialist to manage end‑to‑end influencer campaigns while nurturing a community of creators across multiple beauty brands. The role sits at the intersection of community, influence and brand experience, crafting ecosystems that inspire participation, loyalty and cultural relevance.

Key responsibilities

• Lead end‑to‑end influencer marketing campaigns, from scouting and onboarding to execution and reporting.
• Identify, recruit and manage micro and macro influencers, building strong, long‑term relationships.
• Oversee negotiations, briefings, deliverables and timelines to ensure high‑quality execution.
• Grow and nurture a community of creators, driving engagement, advocacy and a sense of belonging.
• Design and implement engagement and loyalty strategies, including gamification, rewards and community initiatives.
• Conceptualize and execute creative campaigns, activations and exclusive experiences for the community.
• Plan and manage events and brand experiences, including on‑site coordination and influencer management.
• Track and analyse campaign and community performance, delivering actionable insights and optimisations.
• Collaborate cross‑functionally with creative, social, brand and strategy teams to ensure consistency and impact.
• Stay ahead of platform trends, influencer landscape and emerging formats.

Required profile

• 2–3 years of experience in influencer marketing, community building or creator ecosystems.
• Proven track record managing and growing micro‑influencer communities.
• Strong understanding of digital culture, social platforms and creator dynamics.
• Passion for beauty, storytelling and brand building.
• Excellent interpersonal and communication skills.

Required skills

• Knowledge of Instagram, TikTok and other social platforms.
• Ability to combine creativity with a structured, insight‑driven approach.