SEO/SEM Specialist – Remote

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives for our remote team. The role focuses on improving search visibility, driving qualified traffic, and optimizing advertising spend to meet business objectives.

Key responsibilities

• Conduct keyword research, expand and optimise keyword lists to increase organic traffic.
• Optimise website content, meta tags, landing pages and site architecture for SEO and user experience.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and work with developers to implement fixes.
• Plan, launch and optimise paid search campaigns on Google Ads and Bing Ads, aiming to maximise ROI and lower cost per acquisition.
• Develop and execute link‑building strategies to boost domain authority.
• Track, report and analyse performance metrics using GA4, Google Search Console and other tools, providing actionable insights.
• Research competitor advertising, keyword tactics and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of current search engine algorithms, ranking factors and AI‑driven search trends.
• Reliable internet connection with backup supply to ensure uninterrupted remote work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML
• CSS
• JavaScript