Senior Digital Marketing Specialist

About the role

As a Senior Digital Marketing Specialist for the Global Solutions division, you will design, execute and optimise digital campaigns that raise awareness and generate leads for the Vingcard brand. You will work closely with global and regional teams to ensure campaigns align with a unified go‑to‑market strategy.

Key responsibilities

• Develop and implement SEO and Answer Engine Optimisation (AEO) strategies, including keyword research, on‑page optimisation and basic technical SEO.
• Plan, launch and optimise Google Ads and LinkedIn Ads campaigns (search, paid social, retargeting) and integrated demand‑generation programmes.
• Manage website content, build and optimise landing pages, ensure accurate tracking and run A/B tests to improve conversion.
• Track and report on website and campaign performance, create dashboards (Power BI or similar) and translate data into actionable insights.
• Coordinate with regional marketing, product, sales and external agencies to deliver on‑time, high‑impact campaigns.

Required profile

• Proven hands‑on digital marketing experience in B2B environments, preferably within hospitality, SaaS or complex solution‑based industries.
• Demonstrated ability to independently implement and optimise SEO/AEO and paid‑media strategies with measurable results.
• Strong analytical mindset with experience turning performance data into optimisation recommendations.

Required skills

• SEO
• AEO
• Keyword research
• Google Ads
• LinkedIn Ads
• Power BI (or similar dashboard tools)
• A/B testing