AI Search Optimization Specialist

About the role

As an AI Search Optimization Specialist at Schneider Electric, you will drive the company’s transition to AI‑enhanced digital discoverability. You will work closely with the Digital Marketing team to improve how our brand, solutions, and expertise appear in both traditional search engines and emerging generative AI platforms.

Key responsibilities

• Support ongoing SEO activities such as keyword research, content reviews, and performance analysis.
• Monitor traditional search engines and generative AI tools (e.g., ChatGPT, Google Gemini, Perplexity, Copilot) for brand visibility opportunities.
• Conduct prompt‑based research and track how Schneider Electric content is cited in AI‑generated responses.
• Identify long‑tail, conversational, and intent‑driven search opportunities.
• Collaborate with content and digital teams to apply SEO and AI discoverability best practices.
• Experiment with AI‑friendly content structures like FAQs, summaries, and semantic formats.
• Prepare reports, dashboards, and performance tracking for SEO and AI initiatives.
• Stay updated on trends in generative AI and search evolution.

Required profile

• 2–3 years of experience in SEO, digital marketing, content optimization, or search analytics.
• Strong interest in generative AI tools and evolving search technologies.
• Understanding of keyword research, search intent, and SEO fundamentals.
• Analytical mindset with attention to detail.
• Effective communication and collaboration skills.

Required skills

• Google Analytics
• Semrush
• Ahrefs

What we offer

• Opportunity to work for a global leader in sustainability and digital transformation.
• Collaborative environment with a diverse, disruptive team of over 150,000 professionals.
• Potential for career acceleration and creative challenges.