Brand Operations Manager

About the role

SD Worx, a European payroll and HR services provider, is looking for a Brand Operations Manager to join its Central Brand & Marketing team in Malaga. Reporting to the Brand lead, the role is critical in scaling how the brand comes to life across markets, so that strategy, creativity, technology and governance work together. It acts as the operational owner of the brand system, helping teams create, access, adapt and activate brand assets at scale.

Key responsibilities

• Brand governance: maintain the brand architecture, naming conventions and governance framework, review requests for new solutions and assets, run regular brand audits, set approval and escalation processes and monitor brand health.
• Brand tooling: own and evolve the Brand Hub (Frontify), manage asset lifecycle, taxonomy, metadata and permissions, and track platform usage.
• AI enablement: drive responsible AI adoption within brand guardrails, build AI-enabled workflows for content, design, images, video and localization, and ensure outputs meet brand standards.
• Creative enablement: partner with the internal design studio on templates and modular asset systems, support localization and automation, and manage the asset roadmap.
• Enablement and adoption: deliver training, onboarding and enablement materials, build a network of brand champions and educate teams on governance and responsible AI.
• Measurement: establish data-driven monitoring of adoption, compliance, asset usage and platform performance, set KPIs and turn insights into improvements.

Required profile

• Proven experience in Brand Operations, Marketing Operations, Brand Management or Digital Asset Management.
• Strong project management, analytical and stakeholder management skills, with an ability to translate business needs into scalable systems.
• Detail-oriented, focused on quality, consistency and governance, and comfortable driving change in an international environment.

Required skills

• Strong experience with brand tooling platforms such as Frontify or similar DAM systems.
• Understanding of brand governance, brand architecture and scalable operating models.
• Experience with or strong interest in AI applications in marketing and brand management.

What we offer

• Flexible working hours and remote/hybrid options, open to discussion.
• Professional training and an individual development plan.
• Career growth opportunities within the company.