Brand & PR Manager

About the role

The Hoxton Poblenou is looking for an experienced Brand & PR Manager to shape the hotel's identity, drive local engagement and elevate its restaurants, bars and event spaces. Reporting to the General Manager, you will own the communications strategy, build partnerships and curate memorable guest experiences.

Key responsibilities

• Position the hotel, its restaurants (Four Corners, Tope) and event spaces as must‑visit destinations for locals, national and international guests.
• Develop and execute innovative brand‑driven initiatives that support business goals and create a vibrant lobby culture.
• Generate and manage content for restaurant social‑media channels, collaborating with the central communications team and external agencies.
• Design and implement creative programming for the La Cava space, securing strong local or global partnerships.
• Lead the local PR strategy, working with the Head of Communications/Marketing to keep the hotel top‑of‑mind for media, influencers and the broader Spanish market.
• Build and nurture a community of Hox Friends, social influencers, local professionals and opinion leaders.
• Produce local communications, including email newsletters and editorial content for The Localist platform.

Required profile

• Proven experience in brand and public‑relations management, preferably within hospitality or lifestyle brands.
• Strong ability to translate brand values into tangible guest experiences and community initiatives.
• Excellent storytelling skills and a proactive, always‑on mindset for spotting opportunities.

Required skills

What we offer

• Opportunity to shape a flagship Hoxton property in a dynamic Barcelona neighbourhood.
• Collaborative environment with creative freedom to launch bold initiatives.
• Access to Hoxton’s global network and resources.