Brand & PR Manager

About the role

The Hoxton in Poblenou, Barcelona, is looking for an experienced Brand & PR Manager to report to the General Manager. The role leads brand communications and partnership strategy with a strong focus on F&B, drives the opening strategy for a new restaurant, builds relationships with the Hox Friends community and curates the guest experience and programming.

Key responsibilities

• Make sure the hotel, restaurants, bars and event spaces are embraced by locals, nationals and internationals
• Drive the strategy for the new restaurant, from its launch to a must-visit approach for guests and locals
• Create and manage local restaurant social media channels, with input from the central comms team and support from a brand coordinator and possibly an agency
• Help deliver room and restaurant commercial targets through offers and packages with F&B operations, sales and revenue teams
• Build a vibrant lobby culture and a creative programming strategy for the La Cava space with local or global partnerships
• Own the guest journey across Hotel, F&B and The Apartment, keeping every touchpoint on brand
• Manage the local PR strategy with the European PR team, raising awareness of the hotel and other Hoxton properties with media and influencers
• Build a community of loyal guests and fans (Hox Friends, influencers, opinion leaders)
• Develop local partnerships and activations, and write and publish local content for The Localist on the website
• Manage the local marketing and graphic design budgets, create design briefs for collateral and campaigns, and follow the central Ennismore briefing process

Required profile

• Fluent in Spanish and English; additional languages highly valued
• Proactive, creative, independent yet sociable and collaborative
• Strong passion for F&B marketing and experience partnering with F&B operations teams
• Experience and connections in Barcelona's foodie scene, with a track record building F&B concepts and lifestyle brands in the Spanish market
• PR experience and a network of media contacts
• Good communicator who can copywrite, manage social media and email databases
• Willingness to follow detailed briefings with central teams and to try different approaches

What we offer

• Competitive salary and eligibility for a discretionary bonus scheme
• A free night at The Hoxton and a meal for two on joining
• Free meals while on shift and discounts across the Ennismore family
• Opportunities to progress within a global brand family, extra time off to volunteer with partner charities, and team get-togethers