Business Manager – On Trade Field Account

About the role

The Business Manager will act as the Field Account for the On‑Trade channel in the assigned region of La Coruña. You will be responsible for creating value by driving sales, building strategic relationships with key customers, and shaping the legacy of Bacardi’s portfolio in the Spanish on‑trade market.

Key responsibilities

• Implement the commercial plan and deliver customer programmes defined in the Country Integrated Activity Plan (IAP) for on‑trade accounts.
• Negotiate point‑of‑sale agreements to achieve distribution and visibility targets.
• Utilise the “Picture of Success” methodology to activate brands and influence consumer purchase decisions.
• Identify growth opportunities and lead the development and execution of strategies that maximise Bacardi’s performance at on‑trade customers.
• Work flexible hours, including evenings, to visit clients and monitor activation levers.

Required profile

• Proven track record in commercial or field‑sales roles, preferably within the on‑trade, events or promotions sector.
• Strong ability to organise work independently and deliver results.
• Excellent negotiation, communication and listening skills.
• Team‑player mindset with a focus on driving collective success.

Required skills

What we offer

• Competitive pay package linked to performance.
• Generous holiday and paid‑time‑off policies, including volunteer days.
• Retirement/pension plan and comprehensive health, critical‑illness and life insurance.
• Well‑being benefits such as a free Calm meditation app subscription and employee assistance programmes.
• Family‑friendly, inclusive leave policies and additional perks that may vary by location.