CRM Business Analyst
FeverUp · Madrid
Descripcion del puesto
About the role
Fever, a tech platform for culture and live entertainment, is hiring a CRM Business Analyst in Madrid. The role sits at the intersection of data, strategy and customer engagement: turning user data and business questions into actionable insights that improve how Fever retains and grows its global user base. It sits within the Marketing & Growth team.
Key responsibilities
- Design and maintain customer segmentation models, cohort analyses and behavioural analytics frameworks.
- Define measurement and attribution methods for CRM initiatives, quantifying the impact of engagement campaigns on retention, frequency and revenue.
- Turn business questions into structured analyses and recommendations for non-technical stakeholders.
- Work with Data Engineering and Product to build and automate reporting pipelines, dashboards and data products.
- Help the CRM execution team define audience targeting, personalisation rules and trigger conditions.
- Identify growth levers across the customer lifecycle (acquisition, activation, retention, win-back) and propose data-backed strategies.
- Align Marketing, Product and Data teams on customer strategy and CRM roadmap priorities.
Required profile
- Bachelor's or Master's degree in a STEM field (Mathematics, Statistics, Physics, Engineering or Computer Science).
- 2-5 years of experience in a data-analytical role such as customer analytics, business intelligence, management consulting or CRM strategy.
- Structured, hypothesis-driven thinking and ability to build business cases and explain data findings to non-technical audiences.
- High-level English; Spanish is a plus.
Required skills
- Strong SQL, able to write complex queries independently.
- Python or R for data analysis and automation.
- Plus: BI tools such as Tableau, Looker or Power BI; CRM or marketing automation platforms such as Salesforce, SFMC or Braze are helpful but not required.
What we offer
- Attractive compensation with flexible remuneration (meals, transport, training, nursery support) and an option to receive part of your salary in advance.
- 40% discount on Fever events and a free Candlelight voucher.
- Private health and dental insurance with Cigna, and Wellhub gym membership.
- Language learning support and a hybrid setup with a central Madrid office.
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Publicado hace 5 horas
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FeverUp
Madrid
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