CRM Lifecycle Lead

About the role

Glovo, part of the Delivery Hero Group, is looking for a CRM Lifecycle Lead to join its Customer CRM Lifecycle team within the Growth organization. The team builds and runs long-term automated lifecycle strategies that engage users with the app and drive incremental business results. The role is based in Barcelona.

Key responsibilities

• Craft and optimize the communications lifecycle strategy to improve customer activation, retention and reactivation, personalizing communication based on data-driven insights
• Own communication projects from start to finish, meeting deadlines and making execution measurable, while coordinating with cross-functional teams and managing timelines
• Take ownership of the testing framework for new tests, interpret customer data and generate insights that shape communication strategies
• Manage stakeholders across the organization, resolve conflicts and keep roadmaps aligned
• Prioritize and align team communication strategies and tasks with the company's and team's OKRs

Required profile

• 5+ years of experience in CRM lifecycle marketing, covering segmentation, user journeys and personalized automated communication
• Proven ability to project-manage CRM initiatives end to end, not on an agency basis
• Experience working closely with analysts and data teams, turning user data into actionable insights
• Experience in a B2C-relevant industry such as marketplaces, tech or consumer apps, subscriptions or ride-hailing
• Strategic, problem-solving, collaborative and hands-on attitude; preferably a degree in Business Administration, Economics, Marketing or equivalent

Required skills

• Marketing automation tools such as Braze (preferred), HubSpot or Salesforce
• Comfort with datasets and A/B testing frameworks
• HTML and/or Liquid coding knowledge
• Nice to have: coaching others, AI tools for campaigns, SQL, Braze, food delivery growth experience, international experience

What we offer

• Equity plan
• Private health insurance
• Monthly Glovo credit
• Discounts on transport, food, childcare and gym memberships
• Remote work two days a week, and up to three weeks a year working from anywhere
• Enhanced parental leave, online therapy and wellbeing benefits