CRM Marketer – Lifecycle Marketing

About the role

Preply is looking for a CRM Marketer to join its fast‑paced, cross‑functional CRM team. You will own high‑impact lifecycle marketing initiatives that activate, engage, and retain tutors, helping them succeed while delivering an outstanding learning experience to learners worldwide.

Key responsibilities

• Design, launch and optimise multi‑channel lifecycle campaigns (Email, Push, In‑Product) across key tutor journeys.
• Own end‑to‑end execution: brief, segmentation, operationalisation, A/B testing, QA and performance analysis.
• Analyse CRM performance using Looker, Amplitude and other analytics tools to uncover insights and drive continuous optimisation.
• Collaborate closely with Product, Data, and Creative teams to improve customer experience and lifetime value.
• Contribute to CRM roadmap discussions, enhancing automation, data flows and tooling.

Required profile

• 5+ years of CRM Marketing experience in large B2C tech or e‑commerce environments.
• Strong analytical mindset with a data‑driven approach to campaign performance.
• Proven ability to work cross‑functionally in a high‑growth, fast‑paced setting.
• Excellent communication and collaboration skills.

Required skills

• Looker
• Amplitude
• Braze (or similar ESP)
• Complex 360 A/B testing
• CRM tools and automation platforms

What we offer

• Opportunity to shape the future of education at a unicorn‑scale EdTech company.
• Collaborative, international team environment.
• Access to cutting‑edge AI‑enhanced learning technologies.