Director of Marketing - Falcon MLR

About the role

Veeva is looking for a Marketing Director to lead global marketing for Falcon MLR, its agentic MLR solution. Working closely with marketing, strategy and product management, you will define positioning, messaging, value propositions and go-to-market strategy, and run global campaigns that drive brand awareness, pipeline growth and engagement with existing customers and target accounts. The role covers demand generation, events, communications and digital marketing, with seamless territory alignment.

Key responsibilities

• Develop and drive global marketing strategy and go-to-market execution, aligned with business objectives and market opportunities
• Own the integrated marketing strategy and campaign themes with cross-functional partners
• Create awareness, nurture and educate key contacts in target accounts to grow pipeline
• Produce marketing content such as customer stories, presentations, web content, videos, webinars and sales tools
• Partner with Product Management and Strategy on positioning, messaging and value propositions
• Bring market insights, competitive intelligence and customer feedback into product and marketing strategy
• Improve program and ABM effectiveness through better audience segmentation and processes
• Work with Sales, Enablement, Strategy and Marketing teams, and build and maintain an accurate account and contact database
• Measure marketing performance, evaluate business impact and optimise programs

Required profile

• 10+ years of enterprise B2B software marketing experience
• Proven track record of building global, multi-channel campaigns and executing go-to-market strategy
• Experience leading end-to-end integrated marketing programs across product launches, field programs, demand generation, webinars, events and sales enablement
• Ability to build alignment across multiple product lines (PromoMats, Medical, MedTech) and global regions (NA & EU, LATAM, APAC)
• Nice to have: experience marketing high-value solutions to life sciences, and experience with Marketo

Required skills

• Hands-on content creation and editing (customer stories, presentations, web content, videos, sales tools)
• Database management, audience segmentation and nurture programs including ABM
• Defining success metrics, tracking campaign performance and optimising based on data

The process includes a personality assessment, a conversation with the hiring manager, a practical case exercise and a final conversation with a Senior Leader. Total compensation is listed as 90,000 - 150,000 EUR, which may include variable bonus and/or stock bonus.