Director of Product - MarTech

About the role

Preply, an EdTech company with a nine-figure marketing budget and a team of 100,000+ tutors teaching 90+ languages, is opening a new leadership seat as Director of Product, MarTech. You will lead a growing, multi-squad organisation and co-own growth outcomes with performance marketing leaders, reporting to the VP of Product, Growth.

Key responsibilities

• Lead and grow a multi-squad MarTech organisation, set its vision and build the next channel-based squads, including hiring their PMs.
• Coach PMs and raise the bar on product craft, systems thinking, technical depth and business judgment.
• Scale every channel through automation so marketing grows 10x without adding headcount, and own the balance of paid and organic acquisition.
• Own MarTech's impact on growth: new subscribers, revenue and cost per acquisition, working closely with Marketing.
• Make Preply Martech AI-native: define how it appears in AI search and ad platforms, embed AI in shipped products, and build safe guardrails for marketers.
• Use data to measure platform changes and run fast, lean hypothesis tests; understand platforms as an engineer and marketeer would.

Required profile

• Hands-on experience building marketing automation in-house at scale, with personal involvement in systems connecting to advertising channels via APIs.
• Sound judgment on when to build and when to buy, even when third-party tools are used.
• Deep knowledge of at least one channel (SEM, SEO, paid or tracking) and a track record of automation across many markets and languages.
• Current or recent leadership of marketing automation, martech or adtech products, ideally in a marketplace or martech SaaS.
• Proven people leadership managing managers, PMs or tech leads across multiple squads.
• Commercial sharpness, data-driven approach and accountability for growth and efficiency outcomes.
• Clear, structured communication that aligns engineers, marketers and executives.