E-commerce, Marketing & Brand Manager – French Speaker

About the role

We are looking for an E‑commerce, Marketing & Brand Manager who will act as the operational conductor of a fast‑growing D2C business. Reporting to the CMO and working closely with the CTO, you will align marketing, branding, content, design and IT teams around a single growth objective.

Key responsibilities

• Translate strategic objectives into daily operational priorities across all functions.
• Build and maintain agile workflows between marketing, brand, content, design and IT.
• Define, monitor and challenge growth KPIs (CAC, LTV, ROAS, CRO).
• Own acquisition strategy: SEO, SEA and paid campaigns across the full channel mix.
• Drive loyalty and retention through email marketing and loyalty programmes.
• Analyze and optimise conversion rates, proposing concrete actions.
• Supervise branding, design and content teams to ensure consistent brand tone and image.
• Define IT specifications aligned with business goals and co‑own the IT backlog with the CTO.

Required profile

• 5+ years of experience in e‑commerce, including D2C and marketplace environments.
• Proven track record managing multidisciplinary teams (marketing, brand, content, design, IT).
• Strong command of growth KPIs and sensitivity to brand consistency.
• Comfortable operating at C‑level and presenting to the COMEX.
• Fluent in French and English; Spanish is a plus.

Required skills

• Shopify
• Magento
• Adobe Commerce
• SEO
• SEA (paid search)
• Email marketing platforms
• Conversion Rate Optimization (CRO)