Global Media Data Foundation Manager

About the role

Nestlé is looking for a Global Media Data Foundation Manager in Barcelona to support the design and deployment of a robust, agile, cross-functional and cross-category media data management process. The role ensures media data is treated as an enterprise asset, kept to a high quality and connected across marketing touchpoints so that analytics and business value can be unlocked. It covers paid media, retail digital media and offline media, from planning to activation.

Key responsibilities

• Build and evolve the media data foundation roadmap, including governance, taxonomy, identifiers, data quality standards and interoperability across systems and partners.
• Identify gaps, risks and transformation opportunities and turn them into strategic priorities and implementation plans.
• Make sure data capabilities support campaign tracking, performance measurement, ROI analysis, optimisation and cross-channel reporting.
• Define and upgrade the data dictionary with new KPIs and sources, and maintain and upgrade taxonomies for category data.
• Work with IT on automation and AI roadmaps, data governance tooling and scalable data management technologies.
• Oversee day-to-day media data operations across the supply chain, from planning and trafficking inputs to ingestion, validation, enrichment, reporting and issue resolution.
• Lead operational workflows, controls and documentation, and coordinate with agencies, vendors and technology partners.
• Influence adoption of media data standards across markets while balancing global consistency with local needs, and escalate key risks and decisions.
• Lead, develop and mentor the media data foundation and operations team, setting objectives, priorities and ways of working.

Required profile

• Fluent business English and Spanish.
• Strong experience in media, marketing data, analytics or data governance, ideally in a global or complex matrix organisation.
• Deep understanding of the media supply chain, including planning, activation, taxonomy, tracking, measurement and reporting.
• Proven ability to manage senior stakeholders and external partners, and strong people leadership skills.
• Analytical, structured and detail-oriented, able to link operational detail to strategic outcomes.

Required skills

• Knowledge of Nestlé Blueprints, the Strategic Roadmap, the Integrated Commercial Planning Process, Management and Leadership Principles, and Category GBS & MBS.
• Experience building and developing high-performing teams.

What we offer

• Permanent, full-time local contract with a hybrid working arrangement.
• Salary and a comprehensive social benefits package, including a pension plan, health insurance, restaurant card and mobility plan.
• Ongoing training and career development opportunities.
• A modern campus with a medical centre, canteen and recreation activities such as yoga and Zumba.