Marketing Strategy Manager - Mandarin Speaker (APAC)

About the role

Fever, a tech platform for culture and live entertainment, is looking for a Marketing Strategy Manager to act as the commercial and strategic engine behind its marketing strategy for the APAC market. The role covers marketing support for high-impact global IP partnerships such as F1 and Harry Potter, with full budget ownership for Chinese consumer marketing. It sits within the Marketing Strategy team, which drives growth through data-driven campaigns across Meta, TikTok, Google, TV and more.

Key responsibilities

• Own the end-to-end marketing strategy for APAC experiences, including partner events (F1, Harry Potter) and Fever Originals adapted for local consumers.
• Lead multi-channel digital campaigns across WeChat, ByteDance Ocean Engine (Douyin/Toutiao), Xiaohongshu and Baidu, with consistent performance and strong ROI.
• Work with Business Strategy, Growth Marketing and Product teams to analyse performance and define strategy, including the surface strategy on WeChat/Alipay Mini Programs.
• Design and manage the KOL/KOC and MCN strategy, identifying, negotiating with and managing relationships with creators on Xiaohongshu, Douyin and WeChat.
• Own paid performance marketing setup and optimisation on Tencent Ads and ByteDance Ocean Engine.
• Coordinate with Creative, Design, Media, CRM, Content and Product teams, including localisation beyond translation.
• Lead meetings with internal teams and partners, oversee and optimise marketing budgets, and own the region P&L.
• Drive strategic planning, forecasting and data-led decision-making.

Required profile

• 8+ years of digital and growth marketing experience, with hands-on expertise in the Chinese digital ecosystem, gained in-market or managing China campaigns remotely.
• Demonstrated ability to design and run large-scale marketing strategies with measurable business impact.
• Analytical mindset, with strong command of performance metrics, forecasting and P&L-driven decisions.
• Strong academic background in Business, Marketing or a related field.
• Excellent executive communication skills; native or bilingual English, with professional spoken and written Mandarin strongly preferred.
• Remote-first APAC market lead, working asynchronously with APAC vendors and partners; interest in developing a career at Fever and working from Shanghai.

Required skills

• Knowledge of WeChat (Mini Programs, Official Accounts, WeChat Pay), Alipay, Douyin, Xiaohongshu and Baidu, and the discovery-to-purchase journey in China.
• Experience running or commissioning KOL/KOC campaigns and negotiating with MCNs, including fee structures and tiers.
• Understanding of China-specific growth mechanics (group buying, social gifting, live-commerce) and the regulatory and operational layer of marketing in China.
• Prior experience supporting a foreign brand's marketing to Chinese consumers is a strong plus.

What we offer

• Attractive compensation package with room to grow.
• 40% discount on all Fever events and experiences.
• English and Spanish language learning support.
• Hybrid work setup.