Paid Media Manager – Barcelona

About the role

We are looking for a Paid Media Manager to lead the planning, deployment, and optimisation of campaigns across multiple paid channels. You will work closely with the Senior Director of Creative Performance Marketing to turn creative briefs into high‑performing campaigns that move prospects through the marketing funnel.

Key responsibilities

• Design campaign architecture across platforms with clear funnel intent (awareness, consideration, decision).
• Develop and test new lead‑acquisition strategies, audiences, and ad formats.
• Create retargeting and lifecycle audiences that integrate with email nurture and sales outreach.
• Collaborate with the marketing team on lead qualification and hand‑off criteria.
• Provide creative direction for ad concepts and copy.
• Build and launch campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook/Instagram), Reddit, TikTok, and emerging platforms such as ChatGPT Ads.
• Set up and manage audience targeting, bid strategies, budget pacing, and naming conventions.
• Implement conversion tracking (pixels, server‑side, offline) and ensure accurate GA4 reporting.
• Run structured A/B tests on copy, creative, audiences, and bidding.
• Analyse performance data, produce reports, and continuously optimise spend.

Required profile

• Technically strong paid‑media operator with hands‑on experience across multiple platforms.
• Strategic thinker who understands the full marketing funnel and lead‑to‑sale journey.
• Detail‑oriented and able to manage complex campaign setups and data tracking.

Required skills

• Google Ads
• Microsoft Ads
• LinkedIn Campaign Manager
• Meta Ads (Facebook & Instagram)
• Reddit Ads
• TikTok Ads
• ChatGPT Ads
• Audience targeting (custom, lookalike, contextual, intent, account‑based)
• Bid strategy selection and budget pacing
• GA4 analytics
• Conversion tracking (pixels, server‑side, offline)
• A/B testing
• Data reporting and analysis