Product Marketeer - Fleet Compliance & Sustainability

About the role

Webfleet, Bridgestone's fleet management solution, is looking for a B2B Product Marketer to drive the go-to-market strategy, positioning and commercial success of its Compliance and Sustainability solutions portfolio. The role suits someone who works at both strategic and hands-on levels and enjoys following regulatory and industry developments that affect fleet operators. It is based in Barcelona.

Key responsibilities

• Monitor and analyse fleet-related regulations, legislation and industry trends to spot emerging customer needs and market opportunities.
• Act as the voice of the market, combining regulatory insight, customer feedback, competitive intelligence and industry trends to shape product and messaging strategy.
• Translate complex regulatory requirements into value propositions, messaging frameworks, customer benefits and sales narratives.
• Partner with Product Managers, Value Stream Leads, legal experts, regional teams and commercial stakeholders to align strategy and maximise adoption.
• Lead go-to-market planning and execution for new products, features and regulatory-driven initiatives, including sales enablement.
• Manage cross-functional marketing initiatives and asset development projects, ensuring quality and on-time delivery.

Required profile

• University or graduate degree with 5+ years of B2B product marketing experience, ideally in telematics, fleet management, mobility, SaaS or regulated industries.
• Exposure to fleet compliance, transport regulations, fleet safety or sustainability solutions is highly desirable.
• Strong analytical and research skills, with an interest in tracking legislation and industry trends.
• Excellent communication, stakeholder management and cross-functional collaboration skills.
• Proactive, results-oriented, with entrepreneurial thinking and a passion for the fleet compliance landscape.
• Full professional fluency in English, with excellent written communication and copywriting skills.

Required skills

• Ability to turn complex regulatory developments into compelling go-to-market strategies.
• Experience using AI tools for market research, content development and competitive analysis, with critical assessment of outputs.

What we offer

• Working from home up to 3 days a week, with a 500 euro setup allowance and a monthly home office allowance.
• 40 working days abroad per year, birthday off and volunteering time off.
• Additional health and dental insurance, 100% employer-funded pension scheme, lunch, childcare or transportation vouchers.
• Unlimited access to LinkedIn Learning, the Gofluent language platform, CALM mental health app and Employee Assistance Program.
• Discount on Bridgestone tyres.