Proposition Manager – Spanish Market

About the role

The Proposition Manager will lead the CRM and customer engagement strategy for the 888 brand in Spain, covering both Sportsbook and Gaming verticals. Reporting to the Managing Director of Spain, the role focuses on driving customer acquisition, retention, and long‑term value in a highly competitive and regulated market.

Key responsibilities

• Define and execute the CRM and customer engagement strategy across Sportsbook and Gaming products.
• Design and optimise lifecycle journeys – acquisition, onboarding, retention, reactivation and churn prevention.
• Coordinate targeted campaigns with CRM Operations across email, push, SMS, onsite and other channels.
• Manage the 888 customer proposition, ensuring promotional mechanics stay competitive for the Spanish market.
• Collaborate with BI and Analytics to analyse campaign performance, customer behaviour and segmentation opportunities.
• Identify trends and actionable insights to improve retention, value and engagement.
• Align CRM priorities with commercial objectives by working closely with Commercial, Marketing, VIP, Product, Gaming and Sportsbook teams.
• Support the execution of promotional calendars, major sporting events, gaming activations and seasonal campaigns.
• Monitor customer satisfaction and engagement KPIs, driving continuous improvement.
• Conduct competitor analysis to uncover proposition and promotional opportunities.
• Ensure all CRM activities comply with Spanish regulatory requirements and responsible gaming standards.
• Work with Global Marketing Services and Creative teams to deliver localized CRM assets.

Required profile

• Strong understanding of customer behaviour, segmentation, campaign performance and promotional optimisation.
• Ability to balance commercial performance with customer experience and regulatory compliance.
• Proven experience working cross‑functionally with CRM, Marketing, BI, Product, VIP and Gaming teams.
• Experience in a regulated, highly competitive market, preferably online gambling or gaming.

Required skills