Retail Marketing Manager (Fixed-term)

About the role

The Walt Disney Company is looking for a Retail Marketing Manager to bring its stories and franchises to life for consumers across Iberia. You will help shape and deliver the DCP Retail Marketing strategy, turning EMEA and Iberia plans into commercially focused initiatives, leading the planning, execution and measurement of integrated campaigns across retail, digital, social and in-store channels. The role is based in the Madrid office, with an expectation to work onsite four days per week.

Key responsibilities

• Contribute to the local DCP franchise strategy, adapting the EMEA strategy to the Iberian market and implementing retail marketing initiatives.
• Plan and run campaigns supporting sales targets and company objectives, including promotions, pop-ups, permanent retail spaces and other in-store activations.
• Ensure campaigns are delivered on time, oversee workflows across print, digital and social media, and measure results and share learnings with stakeholders.
• Act as a link between Franchise, Retail Marketing, Commercial and Licensee teams, and coordinate with Studios, Disney+, Disney Destinations, Disney Media Networks and key licensee marketing teams.
• Provide information and materials for new product lines, launches and promotions, and work with the Creative team and agencies on briefings, approvals and brand compliance.
• Build relationships with internal teams and external partners, and propose new activations based on consumer trends and retail developments.

Required profile

• 7+ years of experience in marketing, retail marketing, trade marketing, shopper marketing or a related field, ideally in a multinational, consumer-focused, licensing or franchise environment; licensing/franchise experience is highly desirable.
• Proven experience developing and running integrated, commercially focused campaigns across digital, social, retail and in-store touchpoints.
• Experience adapting regional or global strategies to local markets and managing agency and partner relationships, including creative briefings, brand compliance, timelines and budgets.
• Fluent English and Spanish required.

Required skills

• Analytical approach: interpreting campaign performance and consumer data to inform decisions.
• Strong communication, presentation and stakeholder management skills.
• Project management, organisation and attention to detail in a fast-paced environment.
• Creativity and storytelling, with a passion for Disney brands and franchises.