Sales Effectiveness Analyst (CRM Support)

About the role

Roche is looking for a Sales Effectiveness Analyst (CRM Support) in Sant Cugat del Vallès to act as a core technical analytics and field enablement resource within the Commercial Excellence subchapter. Reporting to the Commercial Excellence Lead and receiving functional direction from the Sales Effectiveness Specialist, the role builds interactive BI dashboards, performs data quality audits, generates standard performance reports and delivers hands-on CRM sales support to enable field excellence.

Key responsibilities

• Design, build, publish and maintain interactive commercial analytics dashboards (Power BI / Salesforce) tracking sales performance, pipeline metrics and conversion rates.
• Run routine data audits and validation checks across commercial datasets to detect anomalies and enforce data entry rules.
• Provide operational and workflow support to field sales representatives, helping with opportunity tracking, account updates and CRM queries.
• Generate, format and distribute standard weekly and monthly sales reports for Sales Leadership, Marketing and Customer Service.
• Assist the Senior Specialist in mapping commercial workflows between Sales, Marketing, Technical Service and Finance, and document standard operating procedures.
• Analyse lead-to-opportunity conversion rates, activity volume and customer engagement metrics to highlight trends and insights.

Required profile

• University degree in Business Administration, Economics, Engineering, Statistics, Data Analytics or a related field.
• 1 to 3 years of hands-on experience in data analytics, commercial reporting, business intelligence or sales operations.
• Fluent in both Spanish and English.

Required skills

• Proficiency with BI visualization tools such as Power BI and Tableau.
• Advanced Excel and data modelling.
• Familiarity with CRM platforms such as Salesforce.
• Strong numerical acumen, attention to detail and customer-service orientation.

What we offer

• Direct contribution to commercial decision-making and field success within a global healthcare and diagnostics leader.
• Opportunities for continuous learning, cross-functional collaboration and career advancement within Commercial Excellence.
• A collaborative environment with a supportive team.