Salesforce CRM Lead

About the role

Netenders, an international e-commerce group active across Europe and North America, is looking for a hands-on Salesforce CRM Lead in Barcelona. The role takes full ownership of the Salesforce ecosystem, sales automation, reporting and commercial performance optimization.

Key responsibilities

• Salesforce administration and automation: manage and optimize Salesforce Sales Cloud, build and maintain workflows with Salesforce Flow, automate lead assignment, qualification and follow-ups, manage CRM integrations with internal and external systems, and ensure data quality.
• Sales operations and performance: optimize sales pipelines and lead conversion, improve sales team productivity and response times, identify and remove bottlenecks, implement AI-powered sales automation, and work with Sales, Customer Service, Marketing and IT teams.
• Reporting and analytics: develop automated daily and weekly sales reports, build dashboards by country, brand and salesperson, track leads, opportunities, conversion rates and revenue, analyze performance and recommend improvements, and provide accurate reporting for management.

Required profile

• 3-5+ years of hands-on Salesforce experience.
• Strong knowledge of Sales Cloud, Salesforce Flow and CRM automation.
• Excellent analytical and reporting skills.
• Experience with API integrations and workflow automation.
• Understanding of B2B sales operations and e-commerce.
• Fluent English; French or Spanish is a plus.
• Salesforce Administrator certification is highly valued.
• Independent, proactive and results-oriented.

Required skills

• Salesforce Sales Cloud and Salesforce Flow
• Excel, Google Sheets, and preferably SQL or BI tools
• API integrations and workflow automation

What we offer

• Full-time position based in Barcelona.
• Direct collaboration with senior management.
• Ownership of CRM operations and automation projects.
• International, fast-moving e-commerce environment.
• Competitive salary with performance-based incentives.