Senior Event Producer – GTM Marketing

About the role

The Senior Event Producer is the operational engine behind HP's flagship customer engagements, connecting Marketing, Sales, Business Units, agencies and event partners to deliver exceptional customer experiences at scale. The role turns event strategy into flawless execution, builds scalable processes and manages complex workflows, including major events such as a major presence at MWC. It sits in Sant Cugat del Valles.

Key responsibilities

• Translate strategic objectives into plans, governance, budgets, staffing models and workflows, and own event readiness and execution from planning through on-site delivery.
• Own executive engagement programs and large-scale meeting portfolios, including 300-400+ strategic meetings, and design meeting operations that optimise executive time, space, staffing and customer engagement.
• Lead the full lifecycle of customer events: production, logistics, hospitality, staffing, transportation, venue management, fabrication, installation and dismantling, and post-event wrap-up.
• Develop project plans, run-of-show documentation, staffing and training plans, risk and contingency plans, executive support plans, and track budgets and vendor spend.
• Manage agencies, production partners, venues and suppliers, overseeing contracts, procurement, budgets and deliverables.
• Act as the central hub between internal stakeholders and external partners, coordinating cross-functional teams and agency partners.
• Establish event best practices, playbooks, governance models and operational standards, driving consistency and continuous improvement.

Required profile

• 7+ years of experience in event operations, executive engagement, customer experience programs, business operations, program management, supply chain or similar complex cross-functional leadership roles.
• Proven experience delivering flagship enterprise events, executive engagement programs and large-scale meeting portfolios with multiple stakeholders, agencies and senior executives.
• Four-year or graduate degree in Business Administration, Marketing, Communications or a related discipline.
• Willingness to travel globally and work flexible schedules.

Required skills

• Experience managing multi-million-dollar event budgets, production schedules and vendor ecosystems.
• Strong operational planning, resource allocation and program management skills.
• Understanding of event technology platforms, registration systems, CRM integrations and meeting management tools.
• Ability to communicate complex strategies and performance metrics to senior leadership.