Senior Performance Marketing Manager

About the role

Amenitiz is looking for a Senior Performance Marketing Manager to own its full paid acquisition strategy across four core European markets: France, Spain, Italy and Portugal. This is a high-ownership, hands-on role where you execute directly on the platforms every day, from strategy and budget allocation to optimization and reporting, with the main goal of generating qualified leads and pipeline for the sales team.

Key responsibilities

• Own paid acquisition across Google Search, Meta and emerging channels (Reddit, LinkedIn, YouTube), including strategy, execution, optimization and budget allocation
• Define and manage CPL, MQL, SQL and demo conversion targets across markets and channels
• Build and iterate campaign architecture for B2B SaaS lead gen: keyword strategy, audience segmentation, bid strategy, creative testing and landing page alignment
• Work directly with the sales team to understand lead quality, adjust targeting and improve pipeline conversion
• Manage multi-market execution across FR, ES, IT, PT, adapting messaging, budgets and channel mix to local dynamics
• Build and maintain performance dashboards in HubSpot, GA4 and/or similar tools to track the full funnel
• Run a structured experimentation roadmap (A/B tests on creatives, landing pages, audiences, bid strategies) and present analysis and recommendations to senior leadership

Required profile

• 5+ years of hands-on performance marketing experience, focused on B2B SaaS or B2B tech lead generation
• Fluent English; Spanish, French, Italian or Portuguese is a strong plus
• Ability to work autonomously in a fast-moving environment, with a strong analytical mindset and bias toward experimentation
• Nice to have: LinkedIn Ads, Reddit Ads or SA360 experience, multi-market European campaign experience, SQL or Python, and a B2B SaaS background

Required skills

• Google Ads: search campaigns, non-brand strategy, tCPA/tROAS smart bidding, quality score optimization
• Meta Ads for lead generation, including CRM-based audiences and lead gen campaigns
• HubSpot (or equivalent CRM) for attribution and pipeline tracking
• GA4 and GTM for reporting

What we offer

• Stock options with a progressive vesting schedule
• Comprehensive health insurance
• 25 days of holiday from day one, rising to 28 after the first year and 30 after two
• €10 per day lunch through the virtual canteen Kombo while working from the office
• Flexible benefits covering meals, childcare, transport and training
• On-demand salary access
• Book purchase and access to a shared team library