SEO Specialist

About the role

Publicis Groupe is seeking an SEO Specialist to join its Madrid agency. The role focuses on planning, executing, and analysing large‑scale SEO projects for national and international brands, collaborating with cross‑functional teams.

Key responsibilities

• Manage and optimise SEO campaigns for major clients, both locally and globally.
• Conduct keyword research, on‑page optimisation, technical audits and link‑building initiatives.
• Coordinate with content, development and paid‑search teams to align SEO strategies.
• Monitor performance using analytics tools and produce regular reports for stakeholders.
• Support local SEO efforts, including Google My Business management.

Required profile

• Minimum 2 years of professional SEO experience, preferably in an agency setting.
• Proven ability to handle multiple client projects simultaneously.
• Strong analytical, problem‑solving and communication skills.
• Experience with international SEO and market/competitor research.

Required skills

• SEMrush
• Sistrix
• Screaming Frog
• Ahrefs
• Google Analytics (including GA4)
• Google Search Console
• Looker Studio
• Drupal
• WordPress
• Magento
• Shopify
• Google My Business