SEO Specialist

About the role

Publicis Groupe is seeking an SEO Specialist to join its Madrid agency’s SEO department. You will work on large‑scale national and international projects for major brands, coordinating with cross‑functional teams to drive organic growth.

Key responsibilities

• Plan, execute and monitor SEO strategies for national and international accounts.
• Conduct on‑page optimisation (titles, meta data, H1, internal linking, etc.).
• Manage off‑site activities such as link building, outreach and PR actions.
• Oversee local SEO initiatives, including Google My Business optimisation.
• Analyse performance data, produce reports and present insights to clients.
• Collaborate with SEM teams to align SEO/SEM efforts.

Required profile

• Minimum 2 years of proven SEO experience in a digital marketing agency.
• Experience managing client relationships, preparing presentations and conducting market/competitor research.
• Strong analytical, problem‑solving and quantitative skills.
• Ability to handle multiple projects and international SEO challenges simultaneously.

Required skills

• On‑page and off‑page SEO techniques.
• International and local SEO (Google My Business).
• CMS experience: Drupal, WordPress, Magento, Shopify.
• SEO tools: SEMrush, Sistrix, Screaming Frog, Ahrefs.
• Analytics tools: Google Analytics (GA4), Google Search Console, Looker Studio.
• Link building, outreach and PR actions.