Trade Marketing Specialist - On Premise

About the role

The On Premise Marketing Specialist (Trade Marketing) is a national role at Red Bull that turns trade marketing strategy into customer-facing activation. Working with the Trade Marketing Manager and the sales organisation, the specialist builds and executes activation plans with strategic customers, develops the tools and materials needed in the outlet and tracks their impact. The role sits close to the customer and the field, linking the plan on paper to what consumers see at the point of sale.

Key responsibilities

• Build activation plans with Limited Service Restaurant (LSR) customers, co-developing programs with the sales organisation and taking part in customer meetings as the marketing counterpart
• Develop tailored activation concepts that acquire new business and drive demand in existing accounts
• Coordinate with Brand, Culture, Sports and Media Network to bring consumer marketing assets into customer plans
• Own end-to-end execution: timing, materials, rollout and follow-up with sales and field teams
• Develop and manage POS materials and activation toolkits, from brief to delivery in the outlet
• Manage agencies and suppliers for production and installation, ensuring quality, cost and deadlines
• Support Key Account and field teams during rollout, solve execution issues and adapt tools to local needs
• Define and share execution standards and best practices across channels and regions
• Define activation KPIs, build reporting and analyse performance to identify what works and where to scale
• Analyse On Premise data, turn it into clear recommendations for the sales organisation and senior stakeholders
• Contribute to the annual On Premise Marketing business plan and manage the activation budget, tracking spend against plan
• Act as an active ambassador for the Red Bull brand and uphold brand image standards

Required profile

• Minimum 3 years in Trade Marketing, Customer Marketing or Field Marketing, ideally in FMCG or beverages
• Mandatory experience in LSR, including strategic management of large accounts and customer growth initiatives
• Strong experience building and executing strategic plans with large LSR accounts
• Knowledge of the On Premise channel: HORECA, restaurants, bars, clubs, QSR
• Hands-on execution profile, comfortable managing POS, materials, agencies and timelines
• Experience working closely with sales teams, key accounts and stakeholders, and leading teams and complex stakeholder environments
• Ability to work flexible hours when activations require it

Required skills

• Solid analytical skills: building KPIs, reporting and turning data into recommendations
• Medium to advanced Excel and PowerPoint
• Strong prioritisation and organisational skills, able to manage multiple programs at once