User Acquisition Manager (Mobile Gaming)

About the role

Zynga is looking for a User Acquisition Manager to support the growth of Two Dots, Dragon City and Monster Legends through hands-on campaign management, testing and performance optimisation. The role focuses on day-to-day execution, data-driven decisions and close collaboration with cross-functional teams. It suits someone with around 3 years of mobile UA experience ready to own live campaigns.

Key responsibilities

• Manage daily UA operations across social, SDK networks and programmatic channels
• Run campaigns end-to-end: setup, optimisation, budgeting and reporting
• Run structured tests (creatives, audiences, channels) to improve CPI, ROAS and IPM
• Work with the creative team to brief concepts, review performance and iterate
• Monitor performance dashboards and share insights, trends and opportunities
• Collaborate with Product, ASO and BI teams on full-funnel improvements
• Help forecast and pace monthly budgets
• Stay up to date on platform updates, industry trends and competitors

Required profile

• 2-3+ years of mobile UA or performance marketing experience
• Hands-on experience running ad networks or social campaigns
• Familiarity with mobile attribution (MMPs), ad networks and UA platforms
• Bonus: mobile gaming and free-to-play experience, live game/app experience at scale, basic SQL or data tools

Required skills

• Excel/Sheets (pivot tables, lookups)
• Analytical, KPI-driven mindset
• Ability to run several campaigns at once and communicate clearly across teams

What we offer

• Hybrid model: at least 2 days per week in the Barcelona office
• 25 days of annual leave plus public holidays
• Private medical, disability and life insurance
• Choice of iOS or Android device, free language lessons, Spotify Premium and social events
• Employee stock purchase plan, professional development budget and onsite gym, meals and services