Activation Marketer - Automotive Aftermarket Iberia

About the role

3M is hiring an Activation Marketer for its Automotive Aftermarket Division (AAD) covering Spain and Portugal, based in Madrid. The role drives local market growth by executing marketing plans, building channel partner engagement and generating end-user demand, working closely with Sales, Channel Managers, Application Engineers and EMEA teams.

Key responsibilities

• Develop and lead the Spanish and Portuguese marketing activation plan, on time, within budget and aligned with commercial goals
• Coordinate local events, exhibitions, promotional campaigns and PR support to raise awareness and generate demand
• Support strategic MSO initiatives and develop Account Based Marketing plans for key MSOs
• Lead local launch plans, including forecasting, sales enablement tools, demand generation, channel enablement and performance tracking
• Partner with channel teams on Joint Business Plans (JBP)
• Drive e-commerce activation through content syndication, product listings, Where to Buy tools and digital channels
• Analyse customer, market, competitor and channel insights to improve marketing effectiveness
• Support the localisation and translation of global marketing assets into Spanish

Required profile

• Bachelor's degree (Business administration, Economics, Marketing or similar)
• Strong stakeholder management and excellent written and verbal communication skills
• Organizational and project management skills
• Proficiency in Spanish and English
• Collaborative mindset and ability to build internal and external relationships
• Nice to have: B2B experience and prior collision repair or transportation background

Required skills

• MS Office Suite (Excel and PowerPoint)
• On-site work at least four days a week at the 3M Center in Madrid, with possible up to 10% domestic travel