AI Creative, Content & GEO Specialist

About the role

HP is looking for an AI Creative, Content & GEO Specialist in Sant Cugat del Valles. The role applies advanced knowledge of AI-enabled content creation, creative operations and Generative Engine Optimization (GEO) to solve complex marketing challenges. It leads the adoption of AI tools, prompt engineering and agentic workflows to scale content creation and improve GSB visibility across traditional and AI-powered discovery platforms.

Key responsibilities

• Scale AI-driven content and creative production across the GSB marketing organization.
• Develop prompt engineering frameworks and agentic workflows to improve marketing effectiveness and productivity.
• Evaluate, implement and optimize AI tools and platforms for content creation and creative development.
• Create and manage content across owned and earned channels to strengthen GEO presence and discoverability.
• Partner with marketing, communications and digital teams to deliver content supporting key business priorities.
• Establish best practices, governance and training programs for AI-assisted content creation.
• Define and track performance metrics for content production efficiency, GEO visibility, engagement and demand generation.
• Stay current on emerging AI technologies, content trends and GEO practices and turn them into scalable marketing programs.

Required profile

• BA or BS in Marketing, Communications, Journalism, Digital Media, Business or a related field; MBA preferred.
• 5+ years of experience in content marketing, digital marketing, creative operations or related areas.
• Experience using generative AI tools for content development, creative production or marketing programs.

Required skills

• Strong knowledge of content marketing, digital publishing and audience engagement.
• Understanding of SEO and Generative Engine Optimization (GEO) principles.
• Ability to translate business objectives into scalable content and creative solutions.
• Strong analytical and project management capabilities, and stakeholder management skills.

Success metrics include reducing content and marketing asset production costs by around 70%, improving content time-to-market, increasing GEO coverage and visibility, and driving growth in AI-discovered traffic, engagement and demand generation. The position is full time, with no shift premium, travel or relocation.