CRM Project Manager Strategist

About the role

Fever, a tech platform for culture and live entertainment, is hiring a CRM Project Manager Strategist in Madrid. The role owns the global newsletter strategy and execution across all active Secret Media Network cities, defining content strategy, coordinating delivery and optimising performance so newsletters are editorially relevant, scalable and commercially effective.

Key responsibilities

• Own the newsletter content strategy across all active cities and markets, setting editorial frameworks, formats and best practices
• Work with local and global editorial teams, build and maintain newsletter calendars and act as central contact for newsletter initiatives
• Coordinate with branded and commercial teams to integrate branded content and partnerships, aligning with marketing and Originals launches
• Create, manage and optimise automated email flows and triggers, supporting acquisition, engagement, retention and reactivation
• Collaborate with technical and data teams on scalable CRM processes, keeping segmentation, targeting and personalisation clear
• Track KPIs such as open rates, click-through rates, engagement, retention and revenue, and build performance reports and dashboards
• Optimise subject lines, formats and send strategies, share learnings and balance editorial value with monetisation
• Document CRM workflows and guidelines, respect brand voice, editorial standards and data privacy regulations, and manage project timelines with internal tools
• Identify efficiency improvements through tooling, automation and AI-driven processes

Required profile

• 3+ years of experience in CRM, email marketing, newsletter management or lifecycle marketing in a media, agency or digital brand environment
• Deep understanding of the newsletter ecosystem, content strategy, deliverability and performance optimisation
• Strong editorial sensitivity and cross-functional experience with editorial, marketing, commercial and product teams
• Analytical, comfortable managing multiple markets, stakeholders and deadlines, detail-oriented and proactive
• Fluent English; additional languages are a plus

Required skills

• CRM and email platforms such as Salesforce, Braze, Mailchimp, Iterable or HubSpot
• Analytics and reporting tools such as Excel, Metabase or Airtable

What we offer

• Attractive compensation with room to grow, plus flexible remuneration (meals, transport, training, nursery support) and tax support
• 40% discount on Fever events and a free Candlelight voucher
• Cigna private health and dental insurance, Wellhub gym membership and language learning support
• Hybrid work with a central Madrid office