Digital Strategist

About the role

EY is looking for a Digital Strategist to shape and execute the EY Caribbean digital strategy. You will help build a strong digital presence, drive thought‑leadership content and support business goals across multiple channels.

Key responsibilities

• Create and implement the EY Caribbean Digital Strategy, focusing on LinkedIn marketing and thought‑leadership content.
• Write and adapt promotional posts for social media, go‑to‑market, recruiting, web, and internal communications, securing necessary reviews and approvals.
• Publish content across LinkedIn, Twitter, Facebook, YouTube, Instagram, the corporate website, intranet and Discover platforms.
• Develop and distribute internal and external email communications using the CRM system.
• Coordinate with BMC, service‑line, regional and sector teams to align and leverage content dissemination programs.
• Produce performance reports and status overviews for digital campaigns for senior leaders and stakeholders.
• Support day‑to‑day digital program activities, including monitoring media tracking tools, social feeds and information mailboxes.
• Maintain project progress reports and posting schedules, continuously seeking process improvements, ROI and efficiency.

Required profile

• Project management experience, preferably with a professional qualification.
• Strong affinity for digital properties and proven writing experience for websites and social media.
• Experience executing digital campaigns with multi‑channel analytics.
• Technology‑savvy, able to quickly adopt marketing tools such as scheduling platforms, SharePoint, web CMS and analytics solutions.
• Highly organized, detail‑oriented and process‑driven.
• Team player comfortable in an agile, fast‑paced environment.
• Ability to quickly learn EY’s business priorities, structure and client landscape across sectors and geographies.
• Commitment to driving change, innovation, automation and continuous improvement.

Required skills

• MS Office
• Adobe suite
• Marketo Engage (CRM)
• Google Analytics
• Adobe Analytics
• Sprinkler
• Hootsuite
• SEO (Search Engine Optimization)
• Google AdWords
• Email marketing platforms
• Data visualization tools
• SharePoint
• Web content management systems