Enterprise Segment Marketing Strategy Lead

About the role

HP's Office Print Solutions division is evolving beyond hardware into a broader portfolio of enterprise workflow solutions, and is looking for an Enterprise Segment Marketing Strategy Lead in Sant Cugat del Valles. The role turns segment business strategy, market intelligence, customer insights and business priorities into a clear, differentiated marketing strategy, defines the marketing job to be done, shapes the customer journey and coordinates cross-functional teams across Media, Communications, hp.com, Channel and Integrated Marketing & Creative.

Key responsibilities

• Translate business strategy into marketing strategy, defining priorities, audiences and areas of focus for the segment
• Define the marketing job to be done and identify growth opportunities in awareness, consideration, conversion, loyalty and advocacy
• Develop annual and quarterly marketing plans with objectives, channels, initiatives and measures
• Segment audiences, map customer journeys and set KPIs linking marketing activity to business outcomes
• Own the PESO approach (paid, earned, shared, owned) and orchestrate cross-functional teams around the strategy
• Synthesize customer research, competitive activity and performance data into recommendations and a differentiated marketing point of view
• Influence senior stakeholders and build alignment across functions and markets

Required profile

• BA/BS in Marketing, Business, Communications or a related field
• 5+ years of experience in marketing strategy, segment marketing, growth marketing, product marketing or a related discipline, ideally in a complex B2B and/or global environment
• Fluent English (native level) with excellent written and oral communication
• Ability to work across worldwide, regional and market organizations, balancing global consistency with local needs

Required skills

• Strong marketing strategy, analytical and storytelling skills
• Experience working with external creative agencies and managing production timelines
• Ability to manage multiple concurrent projects and interface with executive management

What we offer

• Full-time position with no shift premium (Spain)
• Travel allowance of 25%