Growth Specialist
fourvenues · Valencia
Descripcion del puesto
About the role
Fourvenues, a tech platform for entertainment venues covering ticket sales, guest list management, VIP reservations, a POS system, capacity tracking and a CRM, is expanding and is looking for a Growth Specialist. The role leads the execution of the growth strategy through measurable, scalable initiatives that drive customer acquisition, conversion and expansion, optimising acquisition channels and NRR while keeping Marketing and Revenue aligned.
Key responsibilities
- Own and improve the acquisition strategy by market, product, segment and channel.
- Lead the paid media agency across Google Ads, Meta Ads and LinkedIn Ads, including audiences, bidding, creatives and experimentation.
- Run Tier 1-2 ABM accounts: research, buying committees, value hypotheses, activations, landing pages, welcome packs and other touchpoints, tracking engagement and pipeline contribution.
- Define the narrative and materials for ABM activations, coordinating with Product Marketing, Comms, Design and Audiovisual.
- Contribute to the website as an acquisition channel, working on funnels, journeys, CTAs, qualification and CRO by market.
- Design customer journeys for priority clients, take part in Business Reviews and run growth initiatives for upsell, cross-sell, expansion and NRR.
- Build segmentation, nurturing flows, automations and conversion funnels in HubSpot, and identify processes to automate with AI tools.
- Analyse campaigns, funnels, pipeline and website behaviour to find friction points and prioritise actions.
- Collaborate with Revenue, Events, Product Marketing and Comms to turn account insights into sales materials and activations.
Required profile
- 4-5+ years of experience in Growth, Performance Marketing, Digital Marketing or Demand Generation in B2B, SaaS or digital businesses.
- Ability to own projects end to end and coordinate multiple stakeholders autonomously.
- Comfortable working directly with customers and commercial teams, structuring Business Reviews.
- Professional Spanish and upper-B2/C1 English; Italian is valued.
Required skills
- Google Ads, Meta Ads and LinkedIn Ads, enough to audit campaigns and challenge an agency.
- Acquisition and conversion funnels and metrics such as CPL, CAC, CVR, pipeline and revenue attribution.
- CRM and lifecycle marketing, ideally HubSpot.
- Intermediate GA4, GTM and reporting tools.
- ABM, CRO and web experimentation knowledge are valued.
What we offer
- Salary based on skills and experience, with annual bonuses for significant contributions.
- Laptop and high-resolution monitors, and a hybrid model (3 days in the office).
- Flexible working hours between 8:00 AM and 8:00 PM.
- Private health insurance, optional flexible benefits and extra vacation days.
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Publicado hace 3 horas
Expira en 1 mes
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fourvenues
Valencia