Lead Brand Designer

About the role

Preply is looking for a Lead Brand Designer to shape how its brand comes to life within its product. As part of the Brand Creative team, you will partner with Product Designers and Product Managers across several squads, staying close to their roadmaps and helping frame creative opportunities from the start and lead visual solutions through to delivery. This is a hands-on role with a high degree of ownership.

Key responsibilities

• Take part in squad planning, discovery and design sessions, improving the experience through brand and visual storytelling and influencing briefs before solutions are defined.
• Independently lead visual work on complex product initiatives, explore concepts, recommend a direction and deliver polished outcomes.
• Develop solutions across photography, illustration, 3D imagery, iconography, typography and motion, using creative specialists where needed.
• Build trusted relationships across squads, explain recommendations and resolve competing needs through design judgment.
• Turn recurring challenges into reusable assets, principles and examples, and feed product learnings back into Brand to refine guidelines.
• Anticipate and prioritise work, keeping visibility across squad roadmaps and aligning priorities with Brand and Product leads.
• Give constructive feedback, support other designers and collaborate with Engineers so the final experience meets the intended standard.
• Develop reusable prompts, workflows and examples that let Product Designers generate and adapt imagery within visual guidelines, and set clear quality standards.

Required profile

• 8+ years of experience in visual, brand or digital design, with a portfolio showing strong conceptual thinking and visual craft.
• At least 2 years working directly with digital product teams, from discovery through implementation.
• Experience in a consumer-facing technology company, digital platform or subscription business, ideally supporting multiple squads; agency experience is also relevant.
• Examples of brand design in live products, such as onboarding, feature introductions, subscription journeys or progress and achievement experiences.
• Experience building reusable visual systems and AI workflows, including image generation and prompts that help other designers produce consistent work.

Required skills

• Strong Figma skills and experience creating reusable design assets and guidance.
• Foundations in typography, composition, colour and visual storytelling, with an understanding of usability and accessibility.
• Ability to influence cross-functional partners and balance quality, scope and timelines.
• Illustration, motion or image generation experience is a plus.