Marketing Lead - Agent-to-Agent Finance

About the role

A Madrid-based startup building agent-to-agent finance (two-sided negotiation between buyers and suppliers) is looking for its first marketer. The role is to name the category and build the brand across all touchpoints, working directly with the founders. It is a full-time position.

Key responsibilities

• Name and win the category: define positioning, narrative and vocabulary so the market adopts it
• Build the brand end to end: identity, visual system, voice, motion, product surfaces, events, swag and decks
• Own every touchpoint: website, content, social, email, sales collateral, onboarding and support replies
• Earn earned media coverage and make the founders the go-to voices on autonomous finance
• Create moments such as launches, CFO dinners and conference activations
• Lay the initial demand and ABM groundwork to turn category awareness into named finance accounts

Required profile

• Has built a brand from identity through execution, not just run marketing campaigns
• Strong taste and judgment, able to defend a point of view
• Category creation experience, with a clear before-and-after impact
• Enterprise B2B instinct: understands multi-stakeholder buying and long cycles
• Builder mindset: ships quickly, works with a roster of tools and agents, direct and low-ego

Nice to have

• Experience marketing to finance leaders or in fintech
• Figma and Webflow fluency
• PR, analyst relations and founder/executive communications
• Spanish or German