Online Demand Creation Campaign Specialist and AI Strategist

About the role

GE Vernova, a global leader in the energy transition, is looking for an Online Demand Creation Campaign Specialist and AI Strategist to join its Online Experience and Intelligence (OXI) team in Spain. The role leads global campaign planning, execution and optimization for the Software and Controls Solutions business segment and acts as the lead driving AI adoption across the OXI campaign team. It is a fully remote position based in Madrid or Barcelona.

Key responsibilities

• Lead the Software and Controls Solutions campaigns, setting the overall business approach and standards, including integrated web messaging supported by the OXI team.
• Plan, execute and optimize global campaigns, aligning resources to support the sales pipeline for key business initiatives.
• Identify, develop and implement AI tools and processes that speed up campaign production while keeping quality and consistency.
• Design AI-enabled workflows, standard work, governance frameworks and quality checkpoints, plus training and reusable resources for self-service AI adoption.
• Lead the end-to-end online campaign lifecycle using a Lean approach: strategy, content creation, and execution across SEM, display, email, social and paid media, with ongoing analysis and optimization.
• Collaborate with the content team on omni-channel content such as landing pages, web personalization, webinars, email and promotions.
• Measure and report campaign performance against goals and benchmarks, turning insights into actionable recommendations for non-experts.
• Monitor digital analytics against KPIs and share trends, including emerging AI and automation capabilities.

Required profile

• Advanced experience in marketing and demand creation, with knowledge comparable to a university degree.
• Fluency in English.
• A bachelor's or master's degree in marketing or a related field is nice to have; experience and achievements are most important.

Required skills

• Digital analytics platforms such as Tableau and Adobe Analytics.
• Marketing tools such as Salesforce, Marketo and SmartSheets.
• Email planning and paid media execution (e.g., AdWords and LinkedIn).
• Ability to design and implement AI and automation tools that improve marketing workflows.