Public Relations & Marketing Assistant Manager

About the role

The PR & Marketing Assistant Manager reports to the Director of PR & Marketing at Four Seasons Resort Mallorca at Formentor, a luxury resort on the Formentor Peninsula in Mallorca that reopened in August 2024 after an extensive restoration. The role supports the Director in developing and executing public relations and marketing initiatives, works with the Commercial Director on the annual strategic commercial plan covering PR, social media and marketing communications, and takes part in the F&B and SPA marketing strategy to attract new clients and retain existing ones.

Key responsibilities

• Define positioning and strategy using market intelligence, consumer trends, guest insights and competitive analysis, and adjust them as conditions change
• Lead the integrated marketing and communications calendar, including campaigns, global brand initiatives, on-property activations and F&B promotions
• Establish and monitor local KPIs, track Property Scorecard metrics and run post-campaign analysis
• Work with the Digital Marketing Manager on the resort's digital strategy and lead paid, owned and earned campaigns, including social media, influencer and content creator programmes
• Manage online reputation, write press releases for PR agencies, coordinate media relations, interviews and events, and oversee an annual awards strategy
• Oversee photo and video shoots, maintain owned web content and uphold brand guidelines
• Create culinary and social experiences, build relationships with events intermediaries and lead partnership planning with luxury brands
• Control the marketing budget, track ROI and present monthly results, and handle invoices and purchase orders
• Maintain client and media relations, support community relations and Four Seasons for Good initiatives, and act as the property's positioning champion

Required profile

• Excellent written and verbal communication and interpersonal skills, able to work under pressure and manage multiple tasks
• Project management skills, pro-active and curious, well organized and detail oriented
• Understanding of the F&B marketplace and of affluent consumers and luxury brand standards
• Legal right to work in Spain; the role is hotel-based and flexible, with possible weekend and holiday shifts

Required skills

• Integrated PR and marketing across paid, owned and earned channels
• Media relations experience
• Photography skills and an eye for aesthetics
• Ability to interpret market intelligence and consumer insights

What we offer

• Competitive salary and benefits package
• Career growth and training and development opportunities
• Employee meals at the staff restaurant and employee recognition programmes
• Complimentary uniform dry-cleaning service