Senior Director, EMEA Sales Development

About the role

As Senior Director, EMEA Sales Development you will own the strategy, structure and performance of Perk’s inbound and outbound SDR organisation across all markets outside North America. Reporting to the CRO, you will lead roughly 140 reps and 20 managers, shaping how the function is built, resourced and coached as the business scales. You will set the standard for SDR hiring, performance and process across every region you lead, and drive a culture of accountability and high‑quality pipeline generation.

Key responsibilities

• Define and evolve outbound and inbound prospecting strategy, balancing new generation with lead recycling to meet revenue targets.
• Own the SDR operating model, including cadences, playbooks, tooling, and the transition to a centralised inbound function.
• Decide organisational structure and resource allocation, such as manager placement, territory design and role reshaping.
• Lead technology decisions for the SDR tech stack, AI‑assisted tools and automation while ensuring compliance and quality.
• Partner with Marketing, RevOps and regional sales leaders to align lead quality, routing, and performance reporting.

Required profile

• Proven track record leading a multi‑region SDR or sales development function at scale, with concrete examples of organisational redesign.
• Experience owning hiring, performance management and succession planning for large teams, including handling under‑performance.
• Ability to interpret pipeline and productivity data to challenge assumptions and drive decisions.
• Comfortable working in a matrixed environment with multiple regional stakeholders and influencing without direct authority.