Senior Key Account Manager – Grocery Iberia

About the role

General Mills is looking for a Senior Key Account Manager to manage and develop its most strategic Grocery customers in Iberia. Reporting to the Head of Groceries, the role owns the end-to-end customer relationship, turning commercial priorities into customer-specific plans and ensuring disciplined, profitable and scalable execution. It is a high-impact role with full customer accountability and a direct influence on the performance of the Grocery business in Iberia.

Key responsibilities

• Lead and develop strategic partnerships with key customers, acting as the main point of contact and driving sustainable customer growth.
• Build and execute Joint Business Plans tailored to each customer, aligned with company priorities.
• Lead annual negotiations and deliver agreements that balance growth, profitability and execution.
• Define and implement customer-specific promotional and commercial strategies, and drive distribution, visibility and execution.
• Own and deliver customer P&L performance, optimising trade investment to maximise return and long-term value.
• Ensure accurate forecasting and demand planning at customer level, and adapt plans to customer needs and market changes.
• Coordinate internally with Category, SRM, Finance and Supply teams, and align international agreements with the international Key Account team.
• Identify and unlock new business opportunities within each key account.

Required profile

• 8-10+ years of experience in FMCG sales, with a strong focus on Key Account Management.
• Category management experience is highly valued.
• Proven track record managing large retail customers and delivering sustainable, profitable growth.
• Solid experience leading commercial negotiations and building Joint Business Plans.
• Experience in demand planning and working cross-functionally (Sales, Category, Supply).
• Strong stakeholder management, communication and ownership, with a strategic mindset.

Required skills

• Financial acumen and hands-on P&L management, with experience optimising trade investments.
• Advanced analytical skills, able to turn data into clear business actions.
• Joint Business Plan development and commercial negotiation.

What we offer

• Flexible hybrid work, early Fridays and summer hours.
• Private health insurance and wellbeing support from day one.
• Pension plan with enhanced contributions.
• Meal vouchers and flexible benefits.
• Generous time off and team volunteering initiatives.
• Growth, discounts and a people-first culture.